DINA COLADA / STOP. WANT. SELL.
THE STOP. WANT. SELL.
CONVERSION AUDIT.
The 15-Point Leak Detector for Businesses That Are Getting Traffic But Not Sales
No fluff. No BS. Just 15 specific places your business might be bleeding sales.
The same diagnostic framework that helped a family-owned women's health brand increase daily revenue by 77%... and pull in an extra $12K per day.
For product sellers, service businesses, storefronts, and e-commerce brands who are done guessing... and ready to start FIXING.
You've run the ads. Tweaked the page. Posted consistently for months.
And you're still watching people land on your site... and leave without buying.
You don't know if it's the product, the price, or the copy. So you change something. Wait. Nothing moves.
Meanwhile someone with a worse product is out there crushing it. And you're stuck refreshing your analytics wondering what they know that you don't.
That's not a traffic problem.
That's a conversion leak.
And most businesses have at least 3 of them running right now — without knowing it.
People Are Seeing Your Business. So Why Aren't More of Them Buying?
You might be losing customers before they ever get a chance to buy.
Here are a few problems I see:
Weak visuals. Confusing messaging. Friction at checkout. Wonky user experience. Nothing to keep their eyeballs glued to your products.
These 15 little-known reasons reveal where your customers are getting lost.
Grab my free Stop. Want. Sell. Conversion Audit and Run a 15-minute reality check on your business — tonight, before you spend another dollar on ads — and find the one bottleneck costing you the most sales.
Getting website traffic, but nobody is dropping a dime?
That means you have a conversion problem.
They're not stopping, wanting it, or buying it.
And it's not because your product is bad.
It's because somewhere between "Hi, I exist" and "Here's my money"...
You're losing them. Their mind wanders. They go somewhere else to buy.
It's called a Conversion Leak — and most businesses have at least 3 of them running 24/7 without knowing it.
Maybe your visuals don't grab attention.
Maybe your messaging doesn't create desire.
Maybe your checkout has too much friction.
The checklist helps you find out which problems are the worst...
So you can stop guessing... and start fixing.
I made $45K in one weekend selling pickle lemonade.
A big YouTuber had already publicly HATED it.
Trashed it on his channel.
It didn't matter.
Because I didn't win on the product (but it WAS delicicious).
I won on everything AROUND it.
Bold branding that stopped people cold.
Signage that made them go "wait... what IS that?"
A buying experience that was EASY. FAST. And honestly a LOT of fun. I had text bubbles and photo opps while people waited in line.
At a different event one competitor actually told me to take my signs down immediately.
(Because he knew our setup was blowing his out of the row.)
Another vendor said he didn't want to be beside me next year.
Then asked if I designed food trucks.
That's not luck.
That's what happens when you close the gaps between getting noticed, making people want it, and making it dead simple to buy.
The lesson:
When your positioning is sharp, your offer is clear, and buying is easy...
You don't need to convince anyone.
They just buy.
I've Done It For Online business Clients, Too.
A women's health supplement brand on Shopify. Same traffic. New creative and messaging. 77% conversion increase. $12K more per day.
We didn't run more ads.
We didn't change the product.
We just made it EASIER for people to understand what they were buying... and why they should care.
77% more conversions.
$12K in additional revenue. Per day.
Same traffic. Just fixed the gaps.
That's the power of fixing your conversion bottlenecks.
You don't always need MORE people.
You just need to stop losing the ones you already have.
It works offline Too
Richard sells dog treats at home shows and festivals.
Great product. But his booth wasn't stopping anyone.
I gave him a full breakdown.
New signs. Better packaging. Full repositioning.
He only took half my advice.
Just the signs.
Each treat got its own dog face.
Snickerdoodle had a happy Golden.
Pumpkin Biscotti had a bougie poodle in a bow tie.
Berry Blast had a beaming Aussie in raining berries.
People walked by... saw the dogs... and immediately thought of THEIR dog.
"Oh my god, that looks just like Bella!"
That's when the conversations started.
That's when the sales went up.
Richard had his BIGGEST SALES DAY EVER at the Pittsburgh home show.
Just from fixing ONE thing.
Just the visuals.
A pure STOP problem.
⭐⭐⭐⭐⭐
"Dina made outstanding signs for my booth — they're truly eye-catching. The dog faces on each sign help customers relate to their own dogs. People often stop to comment, which opens opportunities for great conversations."
— Richard Massafra
⭐⭐⭐⭐⭐
"One of Dina's recommendations added $500+ in revenue the first week alone.
Dina took the time to understand my business, then helped me create an actionable plan and held me accountable to it.
She's a problem solver. She helped me identify and fix problems I didn't even realize I had.
Every time we've interacted, she's had meaningful input on marketing, sales, workflow efficiencies, and best business practices.
She backs her vision with real-world data… without being stuck in old ways of doing things."
— Lucas Sieber
CEO | Founder
Mon Valley Mushrooms
GET THE CHECKLIST
No fluff. No BS. Just 15 specific places your business might be bleeding sales.
MY PHILOSOPHY
Look, I've stood behind my own booth watching a line of 100+ people wait for a competitor's table while I stood there wondering what I was doing wrong.
I didn't have a bad product.
I had a conversion problem.
Once I understood the difference?
Everything changed.
Find the gap.
Fix it.
Watch what happens.
That's the whole thing.
What's in the checklist:
This isn't some fluffy "10 tips" PDF you'll never open.
It's a 15-point diagnostic tool that shows you EXACTLY where customers are getting lost.
Including:
The 5-second test that reveals whether your homepage, product page, or storefront is making people stop... or scroll past.
The messaging check that tells you if you're speaking like a human... or a corporate brochure.
The friction audit you can run on your own checkout flow (on your phone) to find the spots where people are bailing.
The follow-up gap most businesses ignore... that's costing them sales from people who were ALREADY interested.
Plus 11 more checks across attention, desire, and conversion... so you can find YOUR biggest bottleneck and fix it FIRST.
After auditing dozens of businesses — from food truck rows to 7-figure e-commerce brands — I kept seeing the same 15 failure points killing conversions.
Not 100 problems. Not 3. Fifteen. The same fifteen. Every time.
So I built a diagnostic tool around them.
Yes, this is a free checklist. Yes, I'll send you emails. No, it's not 47 pages of fluff with a pitch on every other line. It's 15 points. It's useful. You can unsubscribe anytime.
THIS IS FOR YOU IF...
✅ You're getting traffic but your conversion rate feels embarrassingly low
✅ You've changed your product, run more ads, and still can't figure out why people aren't buying
✅ You're a product seller, e-commerce brand, storefront, or service business
✅ You want a 15-minute reality check — not a 6-month agency retainer
✅ You're willing to fix one thing at a time instead of blowing everything up
THIS IS NOT FOR YOU IF...
❌ You have zero traffic (conversion fixes don't help if no one is showing up yet)
❌ You're looking for another fluffy PDF to ignore
❌ You want someone to just do it all for you with no involvement from you
(If that's you — Work With Me → instead)
CREATIVE CONVERSION
THE METHOD
Great marketing doesn't happen by accident. It's what happens when the right message, the right offer, and the right buying experience work together.
01 — MAKE THEM STOP.
You can't sell to someone who walked right past you.
Most businesses blend in. Same fonts. Same tired offers. Same everything. Bold visuals, sharp positioning, and messaging that makes people go "wait — what's that?" — that's how you earn the next five seconds.
Brand positioning & differentiation
Scroll-stopping creative & copywriting
Messaging that makes your value ob-vee-ous!
02 — MAKE THEM WANT IT.
Traffic without desire is just math that doesn't work.
Your customer doesn't care about your features. They care about how their life looks AFTER they buy. Show them that. Make them feel it. That's when interest turns into desire.
Offer creation & strategic packaging
Persuasive sales pages & messaging
Value stacking, offers, bonuses & pricing strategy
03 — MAKE IT SELL.
A great offer still needs a clear next step.
Friction kills sales. Confusion kills sales. Hesitation kills sales. Make the path to buying obvious, easy, and fast. Then get out of the way.
Sales funnels & checkout optimization
Conversion-focused design & strategy
Email follow-ups, automation & AI systems
RAPID-FIRE PROOF
THE RECEIPTS
$45K
Weekend sales from a "bad" ideas
+77%
Daily revenue increase for e-commerce client
$12K
This is a Additional daily revenue after conversion fixes Font
Dina Colada | Entrepreneur and featured participant on The Blox.
my PHILOSOPHY
POSITIONING OVER PRODUCT
A great product means nothing if nobody notices it.
I've watched businesses with incredible products struggle to make sales while competitors with ordinary products rake in the money or amplify their mission.
The difference isn't always the product.
It's how you position it, package it, price it, and make people WANT it.
I've seen it firsthand. I've built brands, created offers, designed sales funnels, and stood behind my own booth selling products people told me would never work.
Turns out, pickle lemonade can be a pretty profitable bad idea.
THE BEST PRODUCT DOESN'T ALWAYS WIN. THE ONE PEOPLE WANT TO BUY DOES.
You don't have to be the biggest, cheapest, or most established business in the room.
You just have to give people a better reason to choose YOU.
“A great product gets you in the game. Great marketing gets you customers.”
BEHIND THE BRAND
I'VE BEEN IN YOUR SHOES. (AND ON A FEW STAGES.)
Look, I'm not a marketing professor who learned this in a classroom.
I've stood behind my own booth at festivals. I've watched competitors with worse products crush it while I doom-scrolled with three customers.
I figured out why.
Fixed it.
Then started fixing it for other people.
I've built brands, run restaurants, had a brick and mortar vintage store, sold vacuum cleaners, was a top-rated ebay seller, sold my own products at festivals, split tested upsells for temporary airbrush tattoos, mopped floors, worked with 7-figure e-commerce brands, taught startup founders, and competed on entrepreneurship reality TV (and that's the condensed version).
But mostly? I learned this stuff by doing it.
And screwing it up first.
And figuring out what actually works.
That's what I bring to every business I look at.
HARD TO IGNORE.
One checklist. 15 minutes. And you'll know exactly what to fix first — and what it's worth when you do.
FAQ
What’s the difference between a traffic problem and a conversion problem?
A traffic problem means people aren’t finding you. A conversion problem means they ARE finding you... and leaving without buying.
If you’re running ads, posting, and getting clicks, but sales are flat? You don’t need more traffic. You need to stop losing the people you already have.
What is the Stop. Want. Sell. Conversion Audit?
It’s a free 15-point checklist that shows you exactly where your business is bleeding sales.
It walks you through the three things every buyer has to do (stop, want it, and buy), so you can find your biggest sales leak in about 15 minutes and fix it FIRST.
No fluff. No 47-page PDF you’ll never open.
Who do you help?
Product sellers, e-commerce brands, service businesses, and storefronts that are getting attention but not enough sales.
Shopify supplement brand? Festival booth? Same psychology. People still have to stop, want it, and buy it. I’ve done both.
How do I know this stuff actually works?
Because I use it to sell my own stuff, not just teach it.
I helped a women’s supplement brand go from a 1.86% to a 3.31% conversion rate. That’s 77% more conversions and $12K more revenue per day, from the same traffic.
And I made $45K in one weekend selling pickle lemonade. (Yes, really.)
What happens after I download the free audit?
You get the checklist right away, plus my Stop. Want. Sell. emails with quick, useful fixes. Unsubscribe anytime.
Want me to look at your business personally? Book a $497 Growth Makeover. It’s a 60-minute strategy session where I dig into your offer and buying experience, and you walk away with the recording and your top three fixes, in order. Click the Work with me menu to apply to see if we're a good fit to work together.
Dina Colada
Creative strategy. Bold branding. Marketing and conversion strategy that actually SELLS.
STOP. WANT. SELL.
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